Less and More - The Design Ethos of Dieter Rams

Eye“The show emphasises the items’ graphic nature...” Runs the risk of turning the museum into a glorified retro shop. Yet the thing about Dieter Rams’ product design for Braun is that it resists glorification by its very nature. His toasters, shavers and radios slip into your life like old friends...

Time Out“It's a shame that the curators haven't seen fit to omit the superfluous...” Typically for Braun, all is solid, blocky and moulded in black, white or shaded pastel plastics, but Rams wasn't so stiff as to ignore the human touch entirely, adding a leather strap here or some wood detailing there...

Guardian“His mantra of "less but better" is a perfect slogan for our age...” Rams's take on design is, after all, rather puritanical – you might even say totalitarian. There's no sense of humour at work here. Colour is all but forbidden, except where Rams deems it necessary...

The Observer“Not yet reviewed”

The Scotsman“Not yet reviewed”

Financial Times“Not yet reviewed”

The Times“Not yet reviewed”

The Telegraph“Not yet reviewed”

this is london“Not yet reviewed”

The Independent“Not yet reviewed”